hp laser printer

This is a Laser printer designed for home and small busyness use. With  existing component, the task is to refresh the look under the guidance of  HP branding language, and keep the printer in line with HP other printers in the market.

We started this the project with learning the HP brand language, and opportunities available to update the design. After ideation sketches, the concept “bucket” emerged and was selected.

A series of foam models were made to refine the key appearance features on this printer: the surfacing relationship between the outer wrap and the inner core.

This product is now on the shelf.